Goals are objectives displayed at the top of the screen and indicate your progression through the Season. The reward for each is displayed at the bottom right of the Goal.
TIP: Some Goals reward you with new Characters!
Goals can be any action in the game including: collecting Cash, buying Customers, renovating Businesses, or upgrading Characters.
Each Season has a minimum number of Goals before you reach the Boss Fight, however when you end the Season is up to you! It's not a bad idea to complete more Goals to earn more Rewards before moving on to the next Season.