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What are the benefits of upgrading a Character?

Each Character upgrade results in a bonus to one of the following:

  • F**k off power for Boss Fights, so you can earn more Rewards at the end of a Season
  • profit multiplier or time multiplier for the Business they're associated with, so you can earn more Cash

Also, Business automation requires Characters to be at a minimum level. The minimum can vary between Season, Character, and Event.


Choosing which Characters to upgrade with your precious Liquor requires strategic thinking and tough decisions!

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